October 18, 2016 —
Part of the challenge of explaining clinical research to the public is describing the important points of a study without going into a detailed account of the study’s design.
August 9, 2016 —
Reading about unfamiliar health or science topics can be daunting, as scientific articles are filled with technical jargon and difficult concepts. How can we help our readers through this process?
July 5, 2016 —
Do you often find yourself searching for just the right word? As health communicators, a key part of our job is choosing the best term and providing the correct context. But sometimes the words we choose, or how we frame them, may not convey what we...
May 11, 2016 —
An evolving situation such as the current Zika outbreak, in which there are still unknowns, will create a lot of concern and even panic on the part of some people.
April 10, 2016 —
One important challenge we didn’t address explicitly in our last post is personal knowledge and context—what each person brings to the table before communication even begins.
February 24, 2016 —
Next in our ongoing discussion about communicating health and science, let’s talk about two different points of view: that of scientists doing the work, and that of the journalists reporting on such research to the public
January 19, 2016 —
People receive information about health and science from many sources. These include specialized health and science reporters, general assignment reporters, health educators, scientists, health professionals, pharmaceutical companies, insurers, and...
